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FEATURES: PRESSCAMP TECH REPORT, PART 1 Michael White June 21, 2012

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For the fourth year running, Lifeboat Events has hosted its annual Bike PressCamp in Park City, Utah. Founded by former Interbike director, Lance Camisasca, Bike PressCamp is a media-oriented week that allows select bike industry brands to show off their latest wares. This year, PressCamp moved a few blocks north to the Silver Baron Lodge, still just a few minutes outside Park City, Utah, and quite literally steps away from the town's famous winter ski lifts. Here are some of the best new bikes and products from PressCamp, but be sure to check back soon for more reports, because there's more awesome cycling goods on display at PressCamp than you could shake a stick at.
RIDLEY UPDATES THE LINE & ADDS NEW MODELS

Ridley has become a regular exhibitor at PressCamp, and they tend to show off some pretty great bikes at the event. Last year it was the Noah FAST. This year, the entire Ridley line has received some cosmetic updates and various new specs, and there's also several new models. One eye catcher was this ultra lightweight version of the company's popular Helium road bike. How much lighter can a bike called "helium" get? This is the new Helium SL (as in, super light). Claimed frame weight is 780 grams, and it will be available with the all-new SRAM Red gruppo. Retail price is set at $6895.
This is the all-new Fenix road bike. Ridley describes it as a "great do-it-all bike that incorporates elements from other Ridley models," such as slender seatstays from the Helium and aero-sculpted tubes inspired by the Noah. Two build options will be available: mechanical Ultegra ($3195) and Ultegra Di2 ($4495).
The Liz is Ridley's all-new, women's-specific road race bike. Its carbon frameset shares many of the same quaities as the Fenix, but with women's-specific geometry and more subtle paint details. It will be available in two build options: Shimano Ultegra ($3195) and Shimano 105 ($2495).
Ridley's radical Noah FAST aero road bike was first released exactly one year ago at PressCamp, and its utilization of integrated brakes caused quite the stir. Several riders on the Lotto-Belisol pro team have been racing the FAST to great success, including Andre Greipel. Previously only available as a frameset, the 2013 FAST can now be had as a complete bike in two build options: a Lotto-Belisol-inspired version built with Campagnolo EPS ($13,295), and another version with the latest Shimano Dura-Ace Di2 drivetain ($11,495). Be sure to look for a full test of the Ridley Noah FAST in an upcoming issue of Road Bike Action.
The standard Noah model has been a big success for Ridley. For the 2013 model year, the Noah gets a sharp-looking paint scheme with green accents, and can be had with with an Ultegra Di2 drivetrain ($6195) or the all-new mechanical Dura-Ace ($7895).
Ridley looms large in the cyclocross world, thanks in large part to several world championship titles and consistently large line of 'cross race bikes for the masses. This X-Fire, decked out in a "hot tamale" paint scheme, features a SRAM Apex drivetrain, disc brakes, and will sell for ($2695). Other builds will include a mechanical Ultegra version ($3395) and an Ultegra Di2 model ($4395).
Ridley is making a big push for more disc brakes on cyclocross bikes, and this is evident when looking at the brand's entry-level, aluminum 'cross bike, the X-Ride. It will retail for $2195, while a frameset will sell for $995.
KALI PROTECTIVES UNVEILS TWO ROAD HELMETS
Brad Waldron founded Kali Protectives in 2008 after a successful career in the aerospace industry, where he worked on the composites for the B-2 bomber, among other ventures. He also spent some time working with Specialized Bicycles. The catalyst behind Kali's creation was Waldron's inquisitive nature into the realm of motorcycle helmets. Specifically, he wondered why motorcycle helmets weren't produced in the same manner as bicycle helmets. Bicycle helmets are inmolded, which is process that involves molding the helmet's exterior shell with EPS foam. Typical motorcycle helmets utilize a thick outer shell, which adds weight and doesn't involve the EPS foam in cushioing an impact unless said impact is severe. Today, Kali Protectives offers an extensive line of motorcycle helmets featuring Waldron's "Composite Fusion Plus" technology, along with an array of mountain bike helmets. And now, after countless requests, Kali has unveiled two road cycling helmets as well.
This is the Maraka, and its name means "killer" in Sanskrit (the brand name, Kali, was inspired by the Hindu goddess of the same name, who's typically associated with empowerment). The Maraka comes in two versions, Road and Cross Country mountain bike, but the only difference between the two is a visor on the Cross Country version. Claimed weight for the Maraka (without the visor) is 250 grams, and it will retail for $189 and come in four colors and three sizes. Kali's co-owner, Mike Wilson, recently field-tested the Maraka at this year's Race Across America (RAAM). Look for a feature story on Wilson and his journey from out-of-shape, regular Joe to ultra-marathon distance cyclist in an upcoming issue of Road Bike Action.
Waldron admits that he's a "carbon fiber junkie," and the back of the Maraka helmet proves it. The carbon fiber shell piece is not just for looks, however, but is a "vital and functional" component in the Maraka's construction. The retention system features a small bit of up-and-down play, and it features a two-hand-operated closure system.
This broken down Maraka shows off the helmet's various technologies. Looking at the cut-in-half shell (top), you can see the EPS foam layer, which is a softer density than other brand's foam. This is designed to better counter impact forces during a crash by dispersing said forces over a greater surface area. The Bumper Fit System (what appears to be yellow padding underneath the shell) is comprised of a special polymer material intended to provide a more secure fit. Conehead foam (left) is a technology that Waldron admits Kali isn't the first to use in cycling helmets-that honor goes to Cannondale with their Teramo helmet. According to Waldron, the cone shapes are another element in the energy-dispersing department, which spread impact forces over a wider surface area. Finally, Supervent technology involves using thick rings to reinforces the shell structure around vent holes, minimizing potential weak spots.
FIRST RIDE: KALI MARAKA - So how does the Maraka helmet perform? After taking it out for a jaunt around the hills of Park City, Utah, our first impressions are great. The Maraka has a terrific fit that should fit most people comfortably, the padding is quite plush and the Supervents provide plenty of airflow. We would like to have seen a one-hand-operational dial on the closure system, but we're overall pleased so far. Look for an in-depth review on the Maraka in a future issue of Road Bike Action magazine!
This is Kali's other road helmet, and it's called the Phenom. It's not quite as far along in development as the Maraka, so its details aren't quite as dialed in yet. But it will retail for $229 and should also be released in early 2013. Waldron told RBA that he has two other new helmets in the works, as well.
Unlike the Maraka, the pricier Phenom utilizes a single-hand-operated microdial as its closure system. Graphics and logo placement are still being finalized on the Phenom.
Check back soon for more new product launches at Bike PressCamp, including the newest products from Cannondale, Lazer, Reynolds and more!
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