100% Announces Partnership with BORA – hansgrohe
100% will be the official eyewear sponsor of the UCI WorldTour team
100% is pleased to announce a new, three-year partnership with the BORA – hansgrohe Professional Cycling Team. Led by three-time UCI Road World Champion Peter Sagan (since 2016 with 100%) and two-time Tour de France Mountains Classification Winner Rafał Majka, Bora – hansgrohe has raced its way to the podium of the UCI WorldTour in 2018 (3rd overall).
“We’ve just celebrated our two-year anniversary working with Peter (Sagan). The timing couldn’t be better to expand our support,” said Ludo Boinnard, 100% Co-Founder and CEO. “Cycling is a team sport and we’re very excited to expand our partnership to equip the BORA – hansgrohe team.”
“100% optics are ergonomic and light; providing a perfect fit for riders,” said Patxi Vila, Director of Performance for BORA – hansgrohe Cycling. “This is extremely important in hectic race situations where the team needs zero distractions – only 100% focus will bring the victory.”
The combination of sponsoring the team and activating at races around the world is a tremendous opportunity for 100%,” Boinnard said. “Our DNA is 100% racing effort, and this is the perfect opportunity to tell this story together with the BORA – hansgrohe team.
To celebrate the launch of the new partnership, 100% will be sponsoring the fourth stage of the Santos Tour Down Under on January 18, 2019. The TDU will provide the perfect world stage to showcase the Speedcraft and Speedtrap performance optics that BORA – hansgrohe will be racing in 2019.