Ben Serotta Is Ready To Build Your Next Bike

The legendary frame builder gets back to his roots

With a history that goes back to building the team bikes for the 7-Eleven squad, when it comes to American frame builders, Ben Serotta is easily one of the most acclaimed. After selling his company a few years ago, Ben has dabbled with various bike building projects. Today he is announcing a special project to build custom titanium frames for 100 lucky customers.

Press Release


We all know Ben Serotta as one of cycling’s original rule-breakers and once again, he’s here to shake up the space and roll out an all new range of uniquely customized bikes.

As ever with Serotta, it all starts with diving deep within the structures of frame tubing and fork design. Our CXS-T9 titanium range, coupled with F9 carbon forks, combine to turn foundational design into a sensational ride. This simply is engineering at its most exceptional.

In celebration of this new era, we are excited to announce the Serotta Prologue Edition – a limited release, custom-crafted titanium collector’s edition bicycle. Only 100 will ever be produced.  And because you have been following us, we wanted you to be the first to know.
Like you, each is an original. You’ll talk cycling with Ben himself before he designs the perfect bicycle for your kind of riding- pavement, gravel or anything in-between. Then on completion, your Prologue Edition will be signed, numbered and dated alongside the commemorative marque that only 100 bicycles will ever have.
Join the Prologue 100 Club
Orders close August 31, 2020 or when all 100 cycles are reserved.


Here’s a story from the pages of Road Bike Action that came to us courtesy of The Pro’s Closet…

Ben Serotta & The Golden Age of Cycling






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