Bianchi Joins With Eroica With a New Bike

Press Release

Bianchi is a proud Global Sponsor of  the newly expanded Eroica international project, including six events to be held in Italy, US, Japan, Spain and UK starting 2015. The first 2015 event was the Eroica California on April 12th: Bianchi was on sight to present an award for the best preserved Bianchi vintage bike entered in the event.

In the wake of the legendary models used by Fausto Coppi in the years inspiring L’Eroica, Bianchi will launch an Eroica vintage model designed and made in Italy, with customized components including Campagnolo 10 speed groupset and Brooks saddle. The Bianchi vintage model is certified by the L’Eroica’s commission to ride in all Eroica events.

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This partnership marks an exciting cooperation between Bianchi and Eroica, as both brands share an incredible authentic Italian heritage and communicate to an international audience.

Scheduled on Sunday, May 3rd, l’Eroica Primavera is the second race of the international project. In Buonconvento (Tuscany, Italy) Bianchi will display some of their historical bicycles and also present the 2015 Road top range models, including Infinito CV and Oltre XR.2.

•April 12th, Eroica California: Paso Robles, California, US
•May 3rd, Eroica Primavera: Buonconvento, Italy
•May 17th, Eroica Japan: Fuji Kawaguchiko – Machi, Yamanashi, Japan
•June 7th, Eroica Hispania: Cenicero, Spain
•June 21st, Eroica Britannia: Bakewell, UK
•October 4th, L’Eroica: Gaiole in Chianti Italy

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