Bont Release Their Most Affordable Shoe Yet

Bont maintains their Euro style for the masses

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Press release:

Bont Cycling, has made it possible for almost anyone to step inside the shoes of a pro with their new $129 road shoe, the Riot Buckle. The Bont Riot Buckle is a composite, heat moldable, entry-level road shoe that broadens the range of Bont’s line of cycling kicks that includes road, mountain, triathlon, track, and gravel models.

The upgraded graphics, micro cleat grid and high-grade micro fiber upper provide the look, feel and performance of Bont’s pro series shoes. Extensive perforations of the top panel along with integrated air vents on the front bumper provide ample ventilation. Like Bont’s pro series, the Riot Buckle’s tub style chassis is strengthened with a carbon band across high stress areas and the anatomical heel cup provides stability during the pull through and up stroke. The buckle and Velcro closure system completes the package.

Bont Cycling’s CEO and designer Steven Nemeth explains, “Until the integration of the Boa system in a cycling shoe, a buckle and Velcro closure system was deemed a high standard. As technology evolves, the definition of premium changes and what was once a high standard naturally is reduced to second or third tier on the top, middle, or lower end product offering scale.  The reality is, there is nothing functionally wrong with a buckle and some people actually prefer that technology. Because the perceived value has changed so have small parts specs which to our advantage allows us to offer a super stiff pro fit in a truly affordable package that is now the Riot Buckle.”

The new 295 gram Riot Buckle* retails for $129 and is available now in two colors options: white with black logos and accents; and black with white logos and accents.

 

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