As a 13-year old junior racer, founder and company namesake, Boyd Johnson bought his first road bike earning money by shoveling driveways in the harsh Western New York winters. Moving through the ranks, he often received help from older riders in the form of training, advice and even equipment – all of which left a lasting impression. In effort to give back in the same spirit, Boyd Cycling is introducing a trade-in program where young aspiring cyclists are the real winners.
“The trade-in is open to wheels of any condition, but we really want to encourage people to trade in wheels that are in rideable condition,” commented owner and name-sake, Boyd Johnson. “There are so many junior riders throughout the country who could use a set of wheels, even if those wheels are not the latest and greatest. We have contacts with development teams and shops throughout the country and are thrilled that, together with our customers and our dealers, we can all help aspiring cyclists.”
The October trade-in program expands on its standard trade-up program that was previously limited to Boyd Cycling wheels only. The new program invites riders to send in any wheelset in any condition – using a prepaid shipping label – for a fresh set at 20% off. All wheels will receive a QC and if deemed in good condition with no cracks, dings or dents will be donated to a junior rider in need of equipment.
Wheels can be traded in directly through Boyd Cycling’s Greenville, SC facility or through their dealer network. Trading in through Boyd’s dealer network also means supporting juniors in need in your respective community. Unsure if your favorite shop can help? Contact Boyd cycling and they will direct you. Boyd’s Trade in for Juniors starts October 1st and runs through the entire month. Bike shops who would like to participate in the trade in program, support local junior racers, or are interested in becoming dealers can fill out this application.