Wrenegade Sports announced this week the details of its partnerships with Colavita and Bianchi for the 2016 Farm to Fork Fondo series. The iconic Italian brands are premier sponsors of the participatory bicycle event series that supports and highlights the symbiotic relationship between cyclists, local farms and beautiful open space.
The Colavita | Bianchi Women’s Professional Cycling Team will participate in each of the 2016 Farm to Fork Fondo events: Hudson Valley; Vermont; Pennsylvania Dutch; and Maine. The approachable members of the professional team will interact with the everyday athlete participants by: conducting bicycle skills clinics; leading the mass-start rides; and offering numerous meet and greet opportunities throughout each event weekend. “The team really looks forward to community events like these,” said Team Colavita | Bianchi director Mary Zider. “The Colavita cycling program has always been about fostering excellence and sharing passion for the sport. On the bike interactions with participants at Farm to Fork Fondo allow our riders to lead by example in ways that benefit and motivate up-and-coming female athletes, everyday cycling enthusiasts, and our fans across the country.”
Colavita Italian specialty foods will be featured at all the events, paired with fresh ingredients from local farms at pre and post-ride meals and on-course aid stations. “There couldn’t be a more perfect cycling venue for Colavita to be affiliated with than the Farm to Fork series,” stated John Profaci, Vice President Director of Marketing at Colavita USA. “We are thrilled to be involved with these events!”
Eight Bianchi bicycles will be raffled to Farm to Fork Fondo participants – one Bianchi Impulso and one Bianchi C-Sport Uno at each event for a total value of more than $8,000. 100% of raffle ticket proceeds will be donated to local farms and charitable farm organizations. Participants riding Bianchi bicycles will also be eligible for special Bianchi prizes. “We’re proud to be a part of this event series that brings together so many great aspects of the cycling experience…great food, fitness, and beautiful countryside,” Said Jim Stevenson, Vice President of Sales & Marketing at Bianchi USA. “And we’re really fortunate to have the Colavita | Bianchi Womens’ Professional Cycling Team at Farm to Fork Fondo as they are great ambassadors for our bikes and for the sport in general.”
“We are very excited to extend our partnerships with Colavita, Bianchi and Team Colavita | Bianchi for 2016,” said Wrenegade Sports founder and former Team Colavita professional cyclist Tyler Wren. “Supporting local agriculture and the farm-to-table movement are both strong Italian traditions, so we could not imagine better specialty food, bicycle and professional cycling team partners for our boutique Farm to Fork Fondo series.”
For more information and to register for the events visit FarmForkFondo.com. Early bird discounts expire February 15, 2016.