Ben Serotta is a true icon of the modern American Cycling era. Over four decades, Serotta bicycles have been ridden to victory in every country with a racing tradition by both top amateur and professional cyclists, amassing numerous National, World Championship and Olympic medals. Serotta has also been a leading innovator in bicycle frame design and bicycle fitting methodology. To learn what Ben has been doing visit http://www.benserotta.com
CYCLE Kids is committed to strengthening the emotional and physical health of children. Since 2004, CYCLE Kids has impacted over 15,000 children with an innovative educational program that has been developed with partners at Boston University. The CYCLE Kids program weaves together the fun of learning how to ride a bike with practical life lessons. Children gain confidence and improve their self-esteem while learning lifelong skills and acquiring knowledge that will help them lead active productive and healthy lifestyles.CYCLE Kids believes every child should feel confident and proud, and have an opportunity for a healthy, successful future. To learn more, visit www.cyclekids.org.