CycleKids To Auction Ben Serotta Bike

Press Release will be holding its annual Spring Classic fundraiser event May 4 and among its featured items will be a custom, made-to-order Ben Serotta road bicycle. The tailor-made frame will be handcrafted by Ben, and complimented with components by Campagnolo. Valued at $10,000, the package includes a custom bike fit at a location convenient to the highest bidder, with options for further upgrades also available. For information on how you can place an on-line bid for this piece of cycling history go to: serotta
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Last fall Serotta had a chance to witness the launch of a CycleKids program in a school in the Bronx and said, “Watching as children’s lives begin a transformation before my eyes was simply an overwhelming experience. I just had to help. As an artist, making something with my own hands is the best way I know how to show my support.”
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The CycleKids custom-tailored, Ben Serotta amodomio C17 is crafted from Ben’s own proprietary steel tubing produced exclusively for him by Columbus SpA of Milan, Italy.  Serotta pioneered optimizing bicycle performance through unique frame tube design that amplifies all the best qualities of the material.  The C17 takes this to a new level of achievement for a ride that Serotta says “is the best riding steel frame ever built.” No detail escapes Serotta’s scrutiny, delivering a finished product that is as exceptional in appearance as it is in performance.  In this day and age of hyper-marketing high-tech composites, a growing number of cycling aficionados are rediscovering finely made steel bikes because of the distinct ride qualities that are unique to this most noble material.
About Ben Serotta
Ben Serotta is a true icon of the modern American Cycling era.  Over four decades, Serotta bicycles have been ridden to victory in every country with a racing tradition by both top amateur and professional cyclists, amassing numerous National, World Championship and Olympic medals. Serotta has also been a leading innovator in bicycle frame design and bicycle fitting methodology. To learn what Ben has been doing visit
About CYCLE Kids
CYCLE Kids is committed to strengthening the emotional and physical health of children.  Since 2004, CYCLE Kids has impacted over 15,000 children with an innovative educational program that has been developed with partners at Boston University.  The CYCLE Kids program weaves together the fun of learning how to ride a bike with practical life lessons. Children gain confidence and improve their self-esteem while learning lifelong skills and acquiring knowledge that will help them lead active productive and healthy lifestyles.CYCLE Kids believes every child should feel confident and proud, and have an opportunity for a healthy, successful future. To learn more, visit
Photos: Danny Goodwin

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