Deceuninck-Quick Step announces partnership with Bryton Inc
The squad is teaming up with the Taipei-based sports electronics firm
The partnership will see riders from Deceuninck – Quick-Step, who finished the 2018 season ranked as No1 in the UCI World Tour Ranking, equipped with Bryton’s ground-breaking cycling computers. Bryton’s computers are designed specifically for cyclists and are packed with over 80 features and ANT+ compatibility, allowing the team’s riders and support staff to track training and race performance in minute detail.
Deceuninck – Quick-Step CEO Patrick Lefevere shared his thoughts on this partnership: “We are happy to team up with a company who is growing quickly and that sees working with our team the best way to continue to develop their products. We are sure that this agreement will bring mutual benefit to both parties.”
“This is an incredible opportunity for Bryton”, said Samuel Wang, CEO of Bryton. “We’ve been working with professional cyclists since we started Bryton, but we are working with the best cycling team in the world now. We could really look at Deceuninck – Quick-Step as an inspiration to the team to continue to push and provide the best products in the world.”
Bryton, founded in 2009, specializes in GPS-enhanced consumer electronics for cycling activities. Headquartered in Taipei, Taiwan, the company has expanded its market share around the world, successfully establishing a strong international reputation and creating a reliable brand image and building business partnerships. With over 15 years of GPS experience, Bryton serves professional and amateur athletes in four main sports activities: cycling, fitness, outdoor adventure and athletic training through the use of cycle computers and advanced electronics.
About Deceuninck – Quick-Step Team
Deceunink – Quick-Step is a World Tour cycling team based in Wevelgem, Belgium, consisting of 24 riders from 12 countries. Since its establishment in 2003, the outfit has scored nearly 700 UCI victories, including 17 Monuments, 4 World Road Championships, 6 World ITT Championships, 4 World TTT Championships, 2 World Cups and an Olympic Title. In 2018, Deceuninck – Quick-Step was the most successful team in the world for the seventh year in a row, amassing 76 victories (73 in UCI races), helping solidify its extraordinary reputation and making it one of the most successful squads in history under the guidance of CEO Patrick Lefevere.