New Owners For Dirty Kanza

Who knew gravel racing would get so big?

Press Release

Dear Dirty Kanza Family,
As the co-founder of Dirty Kanza, now 13 years in the making, I was reflecting on the future of this great event. Along with the entire DK Team of Tim, Kristi, and LeLan, and after a great deal of thoughtful consideration, we have ultimately decided it is time to align ourselves with a partner who will ensure all that is great about Dirty Kanza continues for decades to come.

Through this, I am excited to share news with you today about the future of Dirty Kanza. Specifically, Dirty Kanza has become a part of the Life Time family. If you don’t know Life Time, you should. Life Time is a company based in Minnesota that operates athletic resort destinations and high profile athletic events across the country. Life Time has a rich history of delivering incredible cycling events like the renowned Leadville Trail 100 MTB in Colorado and the Chequamegon Fat Tire Festival in Wisconsin. Life Time also has a proven track record of supporting the local communities that host their events with meaningful and impactful philanthropic and community-building initiatives.

Ultimately, the added resources Life Time brings will allow us to continue all that is great about Dirty Kanza for our athletes and the broader Emporia, Kansas community. Most importantly, I want to be clear that Dirty Kanza won’t change. This is important to all of us at Dirty Kanza Promotions, and to Life Time. I will continue to be front and center at the event, Dirty Kanza will continue to be the world’s premier gravel cycling challenge, and you will still be served by the same great team.

In closing, I want to thank you for your support over the years. I started the Dirty Kanza 13 years ago because I wanted to create a rugged group ride with a handful of friends. I never imagined the event would grow into what it is today: A huge family with thousands of participants every year, an event that enriches lives, and a community that has been transformed. I can’t wait to see this event and this community continue to grow for many years to come.

With Warmest Regards,
Jim Cummins
Dirty Kanza Co-Founder


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