In 2020 EF Pro Cycling unveiled a controversial collaboration with UK skateboard brand Palace and their kit sponsor Rapha. Incurring fines from the UCI and an option from nearly everyone watching the kit was striking to say the least. For 2021 EF have released another special edition kit with Rapha that features a kaleidoscope of colors instead of their usual pink.
When it comes to team kits at the Giro d’Italia, there’s one rule that cannot be broken. Luckily, for EF Education-NIPPO, we’ve created another limited edition switch-out ensemble for this year’s Corsa Rosa, which includes every color but one.
Throughout the month of May, there’s only one color that dominates the professional peloton’s collective consciousness. Colored pink as a nod to the Gazzetta dello Sport newspaper which established the race in 1909, the Giro’s Leader Jersey, the maglia rosa, is one of cycling’s greatest prizes and most iconic symbols. And it is forbidden for any team’s colors to clash with the iconic leader’s jersey.
All of this means that EF Education-NIPPO’s regular racewear is off limits during the Giro. But no pink is no problem for this team.
For the next three weeks, all eight EF Education-NIPPO riders will be outfitted in the Euphoria collection: a kaleidoscopic creation, designed to celebrate people from different backgrounds and nations coming together in pursuit of a common goal. From Italy to the world, look out for a splash of color at the first Grand Tour of 2021.
The Giro d’Italia starts on Saturday, May 8. The Euphoria collection will be available for purchase at the end of May on rapha.cc