FIRST LOOK: 3T EXPLORO RACE MAX UKRAINE EDITION
For anybody who has been paying attention to the news, there is no escaping the brutal news coming out of Ukraine following Russia’s bloody invasion that began in late February. We’ve seen the global response in support of Ukraine in various forms throughout the sporting world, but one of the most impressive efforts was this special limited edition Exploro Race Max decked out in Ukraine’s national colors.
Beyond the significance of the visual symbol, 3T donated 100% of the proceeds of each bike’s sale (and sold them all) to the Red Cross to support the people suffering in Ukraine which accounted of close to $50,000. Bravo!
3T UKRAINE BIKE
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Press Release
Our hearts and minds are with the Ukrainian people fighting for their freedom 100% of the proceeds of this special bike will be donated to the people of Ukraine.
Horrific news coming from Ukraine, where the people of this country are fighting for their freedom. We are in daily contact with our Ukrainian dealer Sergey, who lives near Kiev, and have offered our help to him and his family. He shared with us the pictures you see below. The situation is really devastating as we also can see from the video’s that reach us through news channels and social media.
In support of the Ukrainian people, we created this special ‘Exploro RaceMax Ukraine’ edition to demonstrate our support for the heroic people in this country. When I told Stijn Vriends, CEO of Vittoria of our Ukrainian bike project, he immediately offered his support to provide free of charge tires with the matching colours of the Ukrainian flag.
The bike will be sold for € 7.500 including VAT and 100% of the proceeds will be donated to the Red Cross Italy to support the people in Ukraine. As the bike is dedicated to the heroes in Ukraine defending their country, we added this phrase to the bike:
Слава Україні! Героям слава!
(translation: Glory to Ukraine! Glory to the heroes!)
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