FIRST LOOK: CONTADOR & BASSO’S AURUM MAGMA

When champions collude a bike brand is born

Press Release

Cycling legends Alberto Contador and Ivan Basso today announce the launch of AURUM – their own high-performance bike brand – Born from Experience and built on passion and attention to detail. The first model is available now – Magma.

With more than 30 years of combined experience in the pro peloton and multiple Grand Tour wins, Contador and Basso spent their careers in the best teams, riding the best equipment available. However, that equipment was always selected by the team and sponsors for them, and that left a desire, a question in their minds, of how it would be if they had the freedom to choose, to design the bike of their dreams.

To create their own bike brand is a desire they have had for many years, they planned and discussed it until the time was right for them to go ahead and create something that was 100% authentic to their dream – and that time is now. AURUM is the brand, and Magma is the first model, the ultimate racing road bike – fast everywhere – created, designed and tested by Alberto and Ivan.

Alberto and Ivan have poured all of their experience into the project to ensure the bike handles perfectly on the road. This is what makes Magma so special – the exceptional level of fine-tuned riding performance and attention to detail that has been pursued by Contador and Basso is like no other.

The name AURUM reflects the passionate character of the brand and the Latin connection between Alberto and Ivan, born in Italy and Spain. AURUM literally means gold; it is the material of winners, the most precious medal and spot on the podium, reflecting both Contador and Basso’s passionate desire for success – whether in racing or in business – and their belief that Magma will set the gold standard for high end road bikes.

GEOMETRY


Magma has been designed and developed to be the fastest racing bicycle in the market. In addition to a well-balanced mix of stiffness, comfort, light weight and aerodynamics, a balanced racing geometry was a key element in the search for speed.

With the experience of racing at the highest level in the world’s top ProTour teams, and still to this day supporting racing teams through the Fundacion Alberto Contador, AURUM knows the importance of a correct fit on the bike for the maximum performance and comfort of the cyclist. For this reason, Magma was designed around standard sized cockpit parts to allow fitting flexibility and easy part changes.

AURUM offers the Magma in six frame sizes to cover a wide spectrum of rider heights, estimated between 152 and 196cm tall.

AERODYNAMICS

Racing to win the Tour de France, Giro d’Italia and Vuelta a España, the mountains are often a decisive battleground for the GC. But as much as it is important that Magma is a top performer in a stiffness test (crucial for high wattage out-of-the-saddle attacks) and with reduced weight, aerodynamics play a big role.

Magma has been designed using advanced CFD software and wind tunnel tested to help AURUM to fine-tune the computer generated tube shapes to real life conditions.

A subtle but important aero feature of Magma is the Head Tunnel, how the headtube channels the brake lines inside the frame, directly from the handlebars, an aero efficient solution chosen for being both light and easy for cockpit assembly and adjustments.

A no holds barred selection of carbon fiber materials and molding techniques has driven the development of Magma. High strength steel molds allow higher molding pressures than usual, squeezing out more resin from the fiber. Latex covered foam mandrels create a clean and crumple-free interior.

Working together with industry-leading engineers and the most advanced and experienced carbon fiber manufacturing, AURUM developed ECT: Experience Carbon Technology, a sophisticated mix of carbon fiber grades and layup schedules, the right fibers in the right places, for an ideal balance between weight, stiffness and comfort.

The result is a frame weighing just 805g for a naked size 54, stiff yet compliant in nature, agile and reactive, stable and strong, precise, aerodynamically sophisticated and above all – fast.

The ECT concept extends to all frame sizes. Each Magma frame size has been designed and developed individually, with a specifically designed carbon fiber layup schedule and carbon fiber grades.

 

AURUM Magma Specs

– AURUM Magma ECT frameset (Experience Carbon Technology)
– CFD optimized aero fork and front triangle
– FEA optimized frame tube dimensions and shape for every size
– 12mm stealth ultralight thru-axles
– Flat mount disc brake only
– Internal cable routing
– Tapered 1-1/8” to 1-3/8” headset with Stainless Steel angular bearings
– BB386Evo bottom bracket
– 27.2mm round seat post with custom hidden wedge
– Electronic and mechanical drivetrain compatible
– 6 frame sizes: 50, 52, 54,56, 58, 61
– UCI approved, ISO-4210 safety standard approved

Magma is available in Glacial Blue and Carbon Black and can be purchased via the Aurum site a frameset for € 4099 or as a complete bike starting at € 9799. When purchasing a complete bike, customers will be able to select frame color, size, group set and components (Shimano/Enve, Shimano/Lightweight or SRAM/Zipp).

For more information about Aurum and its exclusive Magma frame, visit www.aurumbikes.com

AND, IN CASE YOU FORGOT…THE REAL DEALS

Vuelta Spagna 2014 – 69a Edizione – 14a tappa Santander – La Camperona Valle de Sabero 199 km – 06/09/2014 – Alberto Contador (Tinkoff – Saxo) – foto Graham Watson/BettiniPhoto©2014
Tour de France 2015 – 102a Edizione – 3a tappa Anvers – Huy 159.5 km – 06/07/2015 – Ivan Basso (Tinkoff – Saxo) – foto Luca Bettini/BettiniPhoto©2015

 

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