FIRST LOOK: FIRST ENDURANCE LIQUID SHOT

Press release:

The new 110-calorie supercharged Liquid Shot formula gives you quick energy when you need it most. With the
latest research and technology, you get more calories and electrolytes than traditional gels in a refreshingly light,
easy-to-consume isotonic formula.

PERFORMANCE BENEFITS

✓ 110 calories (10-20% more calories than old-fashioned gels)
✓ Osmotically balanced for faster, easier uptake
✓ Isotonic, light formula that’s easy to consume
✓ Industry-leading electrolyte content for cramp prevention
✓ Promotes oxygen utilization and energy production

THE LATEST TECHNOLOGY FOR QUICK ENERGY

Liquid Shot incorporates the latest fuel-source technology to deliver the ideal blend of carbohydrates to replenish flagging energy levels fast so you can maintain a high level of intensity. Fast uptake also prevents any blocks to fluid absorption, reducing the delays and stomach issues that are common with outdated gel technology.

PREVENTS CRAMPING & DEHYDRATION

The revolutionary formula goes beyond traditional hydration limitations by delivering all five electrolytes (instead of just one or two) to effectively prevent cramping and dehydration. During extreme heat and peak efforts, Liquid Shot’s complete electrolyte profile can be the difference between peak performance and collapsing with cramps as the winning move’s gap opens in front of you.

NOTHING TO SLOW YOU DOWN

Liquid Shot doesn’t contain any ‘gelling’ agents, which can slow down absorption and digestion. To optimize isotonic balance, we omitted the thickening agents and gums that make traditional gels viscous and hard to consume. The light, easy-to-ingest formula is optimally balanced in a 10% isotonic solution to eliminate GI distress. It also doesn’t require an entire water bottle to choke down, so it doesn’t interfere with breathing during the high-intensity efforts when emergency fuel is most crucial.

ADDITION BY OMISSION

In addition to omitting thickening agents or gums, Liquid Shot doesn’t contain fructose or vitamin C, which reduce
efficient energy production (fructose) and have demonstrated a negative performance impact when consumed during endurance training and racing (vitamin C).

PERFORMANCE YOU CAN TASTE

Traditional gels can be overpoweringly sweet—essentially cloying, sticky sugar sludge—and the resulting sweetness fatigue is as limiting as physical or mental fatigue, because they’re challenging to use. We incorporated the latest research and technology to give Liquid Shot a light, neutral flavor that’s easy to consume.

STATS

Flavor: Wild Berry
Price: $2.49 each
www.firstendurance.com

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