FREAKY FRIDAY – WHAT NBA STAR HAS INVESTED IN CANYON BIKES?

Strange bedfellows as it may seem, apparently NBA star LeBron James  (and his people) have taken a liking to Canyon Bicycles  and have decided to infuse a large amount of millions into the German bike brand’s coffers.  Whether it was Lebron finding a certain kinship with Canyon founder (and fellow tall guy)  Roman Arnold or he’s simply aware of how Canyon has so successfully delivered a direct to consumer sales model that none of their big brand competitors have come close to matching, we’re not sure. But, there it is – you’re freaky Friday news for the day.

LEBRON & CANYON

Press Release

Canyon Bicycles announces a strategic equity investment led by LRMR Ventures, the family office of global icon
LeBron James and Maverick Carter, and SC Holdings, a US-based private equity firm focused on market-leading brands.

As bike enthusiasts and fans of the Canyon brand, the new investors will join the company’s existing shareholders, including majority holder Groupe Bruxelles Lambert (“GBL”) and the company’s founder, Roman Arnold, to support Canyon’s ambitious US growth plans. Roman Arnold said: “While we were not actively looking for new investors, LRMR and the SC team immediately understood our mission to build the world’s most inspiring and innovative bike company.

Their passion for what we are building will make them instrumental members of our team.” Canyon will work with LRMR and SC to increase engagement in the US and in the e-bike category, elevate global brand awareness and deliver the best online shopping experience.

“As an avid cyclist and storyteller, I’m excited about partnering with Canyon,” said Maverick Carter. “The quality of the products, the power of the Canyon brand, and the unique distribution model create a lot of compelling opportunities we want to be a part of.”

Canyon is at the crossroads of many societal tailwinds, including health and wellness, sustainable mobility and online distribution. It continues to expand its international footprint and trajectory as a leader in innovation, technology and performance in the bicycle industry. The company is a category leader in all competitive and recreational road, gravel, mountain and urban cycling disciplines. At the same time, Canyon is focusing on new growth areas through the expansion of its service offering and further developments in the field of e-bikes, urban bikes and connectivity.

SC Holdings founder/Managing Partner Jason Stein added: “Canyon has been a leader in cycling and a pioneer in direct-to-consumer e-commerce for over 20 years. From professionals on tour to everyday riders on streets and trails around the world, Canyon’s impact on sports and culture is seen everywhere. We are honored to partner with Canyon, GBL and LRMR, and excited to help capture the growth
opportunity in the US.”

Working with professional teams and superstars such as Mathieu van der Poel, Jan Frodeno and Fabio Wibmer, Canyon develops cutting-edge performance technologies for the highest level of the sport and integrates them into bikes for general consumers. The company is committed to supporting grassroots athletes and stimulating new riding communities.

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