Hunt Wheels was formed just over five years ago by brothers Peter and Tom Marchmant when they decided to move on from their inner-tube company and move onto something with a more challenging learning and performance curve. Wheels it was and following an initial foray to develop an alloy wheel for UK gravel brand, Mason Cycles, things began to take off.
Fast forward a few years and in addition to a staff of well sourced bike riders, they brought on the talents of aerodynamicist Luisa Grappone. Together they came up with a proprietary wheel design with a goal of producing a rim with a wide internal width with as little weight penalty and cost as possible. The Limitless 48 was the result.
In the years since the Sussex-based brand has released high performance carbon wheelsets, which Team Qhubeka Assos have now deemed worthy of the World Tour.
Team Qhubeka Assos principal Douglas Ryder said “I am really excited about this partnership with Hunt wheels as they emerge into the WorldTour of cycling through our team. Their wheels have had excellent reviews and as a company they do everything they can to hunt for the best products to give us all the best riding experience possible.
“As a team we are looking forward to representing the brand as we hunt for victories across the whole WorldTour season whilst providing feedback to continuously improve the product and be better together.”
Hunt road project manager, Ollie Gray said “On behalf of our team at Hunt, we’re honored to provide technical support for Team Qhubeka Assos. The Rider Firm is made up of passionate cyclists, so there is a palpable buzz of excitement inside the company. We embrace the challenge of delivering wheels to deliver at the highest level of the sport we love so dearly.
“Beyond the program’s incredible racing success over the years, we were drawn to the core purpose of the team; promoting the Qhubeka organization’s mission to change lives through bicycles. To have the opportunity to partner with a team who exist to provide a tangible positive social impact, is humbling.
“Hunt strives to constantly improve and develop our products, and will utilize the input and feedback from the immensely talented riders and staff testing our wheels at the highest level of the sport, in order to better serve riders around the world.”
If this new partnership means anything it means, Hunt will have feedback from some of the best athletes in the world to improve their product for you, the end-user.