Inside The Eurobike Show’s Latest Bike Tech

Still the world’s largest of collection of new bikes & technology

By Zap

Judging by the number of big booths from a variety of clothing brands, the market remains hotly contested.  As usual, Ale’  had some of the most colorful ensembles.


The polished, full-suspension bird-cage framed Moulton was one of the more impressive bikes on display.


As with any trade show, the goal is to create a booth that will get people to stop and pay attention. Of the variety of booths found inside the halls, Lazer Helmets had one of the more creative and inviting, with official team bikes at the ready. Thanks to the Jumbo-Visma Bianchi and Sunweb Cervelo TT bike on display, plenty of people stopped in for a visit.


The best start-up booth found this year was from Dutch frame builder King Cycles. Immaculate construction specializing in titanium, steel and aluminum.


Italian saddle maker Selle Repente was using a sweet Rodeo Labs gravel bike to hold up one of their saddles.


By far two of the wildest bikes in the show were the Shadow and Shadow R tri bikes from Ceepo. The one-sided fork with its wrap-around design is one more reminder why were are content to ride good ol’ plain road bikes and not tri bikes. Both very non-UCI-legal bikes are available in three sizes.


Although the mainstay of their booth was made up of their beautiful new mountain bikes, Italian brand Scapin made sure to show off some heritage with this circa -1994 Paris-Roubaix race bike.


CeramicSpeed had a mountain and road bike version of their impressive but incredibly involved chainless Driven shaft-drive drivetrain on display, they are not production items yet.

Enough Bike Talk, What’s for Lunch?

Chicken and frites anyone?
In Germany, it’s called a “working lunch.”
Eurobike’s food stands offer up a menu not commonly found at American trade shows.
Craig Calfee rode to the show aboard a tandem with his wife and seemed to enjoy the idea of having a cold beer.


The Eurobike show is made up of 12 massive expo halls, and the Wilier Triestina booth was positioned perfectly beneath the media room for maximum exposure.


As always, running into 3T/Open Cycle’s front-man, Gerard Vroomen, provided a refreshing dose of opinion, information, education and, best of all, humor.


Fulcrum had a massive booth filled with a wide (or long) display of their Italian-made wheels for every type of performance cycling need.


In addition to a game-changing electric mountain bike, Bianchi was showing off a new gravel e-bike that uses a Polini center-mount motor as opposed to their e-Aria road bike that uses a rear hub motor.


As with every bike show, there’s always the handful of new brands with unique designs that aim to do things differently. This double-downtube Qiru wood bike was a thing of beauty.


Ridley had a simple booth that relied on a handful of beautiful road bikes, including the time-trial bike used by Victor Campenaerts to claim the Hour Record last year with a distance of 55.089 kilometers, which beat the old record of 54.526 kilometers set by Bradley Wiggins in 2015.


Handmade in Italy, the Titici gravel bike uses their signature “flexy” top tube design for added compliance. The frame and fork sell for $3790.


The explosion of new indoor trainers was a talking point inside the halls. The massive Tacx booth was armed with riders doing training sessions, as well as a stable of bikes inviting attendees to get some pedal time in.


The lads from the UK-based Hunt Wheels were walking the aisles showing off their latest exotic 36 Carbon X2 wheels that use molded carbon spokes and CeramicSpeed bearings. They weigh 1295 grams and sell for $1530.


No show is complete without some vagabond touring cyclist arriving to show everyone what a real cyclist rides.



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