INVIGORADE is proud to announce a partnership with world-famous American professional cyclist Greg LeMond, who won this stage in the 1989 Tour on his way to the second of his three Tour de France victories. LeMond has agreed to invest his own money in INVIGORADE and to be featured in marketing for INVIGORADE Endurance Drink. He will be collaborating with the company to help with the growth of the brand.
Credited as the first professional road cyclist to use aero bars and an aerodynamic helmet in the Tour de France, LeMond is known as an innovator who has always looked for legal advantages to boost performance.
“If you look hard enough, you can find products that aren’t illegal to maximize performance,” said LeMond. “INVIGORADE is one of those products. I think it’s the best liquid nutrition ever developed for endurance sports. A properly formulated beverage like INVIGORADE will be digested more effectively during prolonged efforts. A beverage that is not formulated properly, like traditional sports drinks, will negatively impact performance.”
LeMond has been a strong believer in the benefits of liquid nutrition during endurance performance since his World Championship win in 1983 and has spent decades focusing on sports physiology.
“Greg’s amazing athletic accomplishments, unparalleled knowledge and unwavering integrity make him the ideal representative for the INVIGORADE brand,” says INVIGORADE President and CEO Dan Morad. “I’m confident our partnership will help INVIGORADE fulfill its enormous potential.”
In response to rapidly increasing demand for INVIGORADE, the company has planned aggressive geographic expansion, and is open to further investment from strategic partners.
INVIGORADE is an endurance drink company based in Hermosa Beach, CA. INVIGORADE Endurance Drink boosts endurance performance with a proprietary tri-carbohydrate blend, electrolytes and the amino acid b-alanine (CarnoSyn®). The INVIGORADE tagline is “Keep It Up” because the drink’s formula helps keep up stamina, hydration, and muscle pH.
INVIGORADE is formulated with natural non-GMO ingredients like pure cane sugar and sea salt, and it contains as much as 50% less sugar than traditional sports drinks. For more information, to find out where INVIGORADE is currently sold or to buy online, visit www.INVIGORADE.com.
INVIGORADE is now being distributed in North America by TORCANO INDUSTRIES.