Look Keo Carbon Pedal & The Tour de France

A storied past to become the official pedal of the Tour de France

Press Release

The French brand’s shared history with the Tour De France is renowned and has given spectators some of the Tour’s most beautiful moments: Bernard Hinault’s fierce battle to the podium with the revolutionary LOOK clipless pedal in 1984, Greg LeMond winning in 1986 on the race’s first carbon-framed bike, the LOOK KG 86.

This partnership continues today with LOOK appointed as the official pedal partner of the 2020 Tour. In this year’s grueling race, no fewer than seven teams in the peloton will be competing with LOOK pedals: Team AG2R La Mondiale, Astana Pro Team, Team Lotto Soudal , Movistar Team , UAE Team Emirates, Cofidis Team & B&B Hôtels-Vital Concept p/b KTM.

Made at LOOK’s headquarters in Nevers, in the heart country that the Tour de France calls home, they are designed for racing performance by integrating LOOK’s patented Blade Technology with ceramic bearings. The Blade is 20% lighter than a conventional metal spring level system at a mere 110g, blending fluidly into the shape of the pedal for an aerodynamic stroke.

Used with LOOK’s KEO Cleats, which come in three float options (0°, 4.5° and 9°), they offer firm support and a safer disengagement upon stopping. The ceramic bearings also give an 18% reduction in friction for a smoother ride, and improved efficiency, whether you’re riding for the day or over three weeks. Adapt the pedal tension to suit your requirements thanks to two included carbon blades (tension 12 and 16).

Stamped with the official Tour de France logo, the silver design of the Special Edition KEO BLADE CARBON CERAMIC is inspired by lightning strikes – a rare phenomenon to capture, just like victory at the legendary cycling race.

Contact: Look Cycle

Bernard Hinault – the man who introduced Look frame and pedal technology into the Tour de France.



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