GreenEDGE Cycling, known in 2020 as Mitchelton-Scott, is now Team BikeExchange as BikeExchange, the online bicycle marketplace, steps up as naming rights sponsor for the 2021 season.
BikeExchange has been a partner of GreenEDGE Cycling since 2015 and was previously a naming rights partner of the organization’s Chinese Continental Team.
The 2021 season will mark GreenEDGE Cycling’s 10th year in the UCI WorldTour peloton with the Team celebrating the milestone with a refreshing new look, new bike and new goals.
Darach McQuaid – Chairman GreenEDGE Cycling:
“With a challenging 2020 behind us, GreenEDGE Cycling is pleased to announce our new Team BikeExchange identity and brand for the 2021 season. GreenEDGE Cycling has enjoyed tremendous success at the highest level of cycling over the last decade. In 2021, with BikeExchange as our new naming partner sponsor, we head into our tenth season full of ambition and hungry for more success.
“Our naming partner BikeExchange is known as ‘Where the world buys, sells, learns and rides’. BikeExchange is a global cycling dedicated marketplace and e-commerce company, who are in a very exciting growth period. After a difficult 2020 for our team and the sport of cycling in general, it’s a very exciting time for our team to link with BikeExchange.
“Our Men’s and Women’s Teams are committed to perform and innovate on all levels in order to win in 2021 and beyond. The Team aims to deliver strong race results to support our commercial partners in key markets around the world. Alongside continued support from Jayco and Let’s Go, our founder Gerry Ryan continues to see the value this Team delivers to his companies and we remain engaged with global brands to explore new partnerships.
“With 2020 over, the sport of professional cycling is enjoying a surge of interest worldwide and finding its place in the post-Covid world. Our partners are able to see the solid benefits of being associated with Team BikeExchange from the hard data that smart companies now require in order to decide which sport, or team, to sponsor, and those indicators are now very much in our favor.”
Mark Watkin – Global CEO BikeExchange:
“BikeExchange has always been proud of the long partnership with GreenEDGE over the journey of the team. Team BikeExchange is an exciting development and a step up in our ongoing activity. The Team BikeExchange partnership sits well with our global footprint across eight countries and four regions EU, ANZ, US and LATAM.
“The Team tackled the challenging environment and the changed calendar of racing in 2020 with some standout results across both the Men’s and Women’s Teams. We are looking forward to supporting and seeing Team BikeExchange succeed in 2021.”