News, Views and Insights

Take a look at the latest news, events and insights

By Jon Hornbeck


Taylor Phinney fights the cobble sectors of the Tour of Flanders as he navigates his way through the up close fans and and media which surround him. Taylor would go onto finish 100th place at Flanders 14:31 down on the winner Niki Terpstra. Photo: Bettini



Employing the latest technology from DURA-ACE R9100 and ULTEGRA road components, Shimano 105 R7000 delivers added versatility and improved ride performance for a wide spectrum or road cyclists. Featuring refined ergonomics, ST-R7000 shift levers match the slim look and feel of Ultegra R8000 and R8020 while the addition of the RD-R7000-GS derailleur and 11-34T cassette expand gear ranges.

The biggest news for Shimano 105 is the addition of hydraulic disc brakes with Shimano’s leading disc-specific features to the series lineup. New flat-mount BR- R7070 calipers are compatible with ICE TECHNOLOGIES pads and SM-RT70 rotors (including a new 140mm size) to offer the most capable Shimano 105 group yet.

Read the full release here on everything new that Shimano offer’s with their 105 line up.



Decorated adventure and ultra endurance cyclist Rebecca Rusch to ride new ENVE M-Series wheels. In addition, ENVE has signed on to support Rebecca’s Private Idaho and Rusch Academy camps.

The word epic is used loosely these days, yet if there’s one person who truly epitomizes the term it would be none other than the “Queen of Pain” herself, Rebecca Rusch. From crushing course records at endurance events, to riding up Mt. Kilimanjaro, to being the first cyclist to complete the 1,200-mile Ho Chi Minh Trail, Rusch has become an icon through her adventures and activism. That’s why ENVE Composites is proud to announce a partnership that will provide Rusch access to ENVE’s collection of road, gravel, and mountain bike wheels for her two-wheeled pursuits in 2018. ENVE will also support all three Rusch Academy camps, and Rebecca’s Private Idaho, the gravel event Rusch founded in her hometown of Ketchum, Idaho.

“We couldn’t be more excited to welcome Rebecca to the ENVE family, said ENVE’s Director of Marketing Jake Pantone. “Rebecca embodies all the desired attributes of the ideal ENVE ambassador. She’s decorated on and off the race course, invested in growing the sport, and able to provide the type of feedback that drives innovation. I can’t wait to see what we can accomplish in the coming years.”

Continue here to learn more about Enve and their partnership with Rebecca. 



Press Release – Astral, US manufacturer of high-end rims, has announced the launch of complete wheelsets. Astral debuted in 2017 as the second brand of Rolf Prima, offering rims for traditionally laced wheels. Astral rims are drilled for standard lacing with profiles based on Rolf Prima designs, benefiting from Rolf Prima’s engineering, testing and craftsmanship.

“We have been wheel builders for over 15 years so it is a natural transition to offer complete wheels on the Astral side.” said Brian Roddy, owner of Rolf Prima and Astral Cycling. “Astral allows us to expand our full wheel options further to offer wheels our customers have asked for, such as 40 spoke tandem wheels or an adventure set with Dynamo hubs as well as more standard wheel builds.”

Astral wheels will be built around White Industries hubs for their road, gravel and dirt wheelsets with potential for other hub options. Astral will be offering dealer programs and is working with US bike builders for OEM. All wheels are built in Eugene Oregon.

Astral’s entire line of wheels will be tubeless compatible and will have models for all disciplines. See for details. Astral will be showing complete wheelsets at Sea Otter later this month.
New dealers and OEM’s are encouraged to reach out to Astral’s National Sales Manager, Tom Kern for details.



AFP – Dutchman Niki Terpstra was fighting back the tears after completing a personal cobbled classics double by winning the prestigious Tour of Flanders on Sunday. Four years after triumphing at Paris-Roubaix — another of cycling’s five ‘Monument’ one-day races — the Quick-Step rider launched a daring solo breakaway with 25km left to take a hugely impressive victory.

With all eyes on world champion Peter Sagan, Olympic gold medalist Greg Van Avermaet and last year’s winner in Flanders Gilbert, Terpstra took his chance to slip away and take another major victory. In the past, Terpstra has had to play second fiddle to illustrious team-mates like three-time Flanders winner Tom Boonen and Gilbert, but he insisted he deserved this success. “It’s not only Boonen and Gilbert, but the whole team has quality behind it,” said the 33-year-old.



The Belgian Waffle Ride returns April 15th for what look’s to be there biggest event to date as they enter their seventh year. Their Euro style American Classic race is a one of a kind event where rider’s can tackle two separate routes through the challenging San Diego county terrain.

The event will once again be hosted at the Lost Abbey Brewery on Sunday with a two day festival the Friday and Saturday prior to the event in Carlsbad at the Canyon headquarters. The exact routes haven’t been released yet but last year’s Wafer ride consisted of 68 miles with 6,500 feet of climbing and the Waffle route topped out at 146 miles with 13,000 feet of climbing. Both courses for this year look to offer similar conditions of dirt and paved sectors but possibly a bit shorter in length overall.

We also have a podcast which will be available tomorrow where we sit down with Michael Marckx to discuss everything planned for the upcoming BWR event.



7th Annual CycloFemme Mother’s Day Ride Takes Place May 12-13, 2018 in Hundreds of Cities Worldwide to Celebrate Female Empowerment.

Press Release – World Bicycle Relief (WBR) and CycloFemme are partnering for the second consecutive year to celebrate the power of the bicycle as an empowerment tool for girls and women worldwide. The 7th annual CycloFemme Mother’s Day ride, taking place throughout the weekend of May 12-13, 2018, welcomes participants in hundreds of cities spanning the globe to raise funds to provide bicycles for girl students in Zambia through WBR Bicycles for Educational Empowerment (BEEP) programs in the region. The two organizations hope to build on the momentum from last year’s partnership, which successfully raised $30,000, due in part to a generous matching donation, and resulted in 214 bicycles for girl students in Kenya.

“CycloFemme is building an engaged and purpose-driven community that is empowering women and girls, both locally and globally, values that are vitally important to World Bicycle Relief,” said WBR Global Director of Marketing Ruth-Anne Renaud. “World Bicycle Relief and CycloFemme also share the belief that bicycles provide independence, self-empowerment and joy and we’re excited to partner this year to provide life-changing bicycles for girl students in Zambia.”

Funds raised from last year’s community partnership between WBR and CycloFemme helped mobilize girl students at Kenyan schools like the Orando Secondary School in Kisumu County. At Orando Secondary School, the community celebrated the new bicycles with prayers of thanks, performances, signing of contracts and a speech by deputy principal Vivianne Ochieng. 

“The bicycles are supposed to give the students, especially the girls, a sense of ownership,” Ms. Ochieng said. “This is supposed to boost (the girls’) esteem to know that they can also own property, take care of property and manage them. Let us celebrate and appreciate.”

This year, CycloFemme is challenging its community to help create change for girls in Zambia during the 7th annual Mother’s Day ride and has already secured nearly $9,000 in donations. Embracing the 2018 theme, “RIDE Together, RISE Together,” riders in hundreds of cities worldwide are encouraged to add a fundraising component to support WBR, a global non-profit that designs and distributes high quality bicycles to students, health care workers and entrepreneurs in developing countries. Donations raised by CycloFemme participants will provide life-changing bicycles for girl students living in rural Zambia where distance is a barrier to education.




How did you find your way into cycling, and what made you stick with it?

Sports have been a huge part of my life. I grew up on a cattle ranch in California, and although we were pretty far from town to participate in organized sports, but from a young age my family has always kept me active doing chores on the ranch. I played NCAA tennis on a scholarship, and it instilled in me my passion to challenge myself both physically and mentally, as well as a great deal of organization and time management.

When it comes to cycling, my grandpa was a big inspiration. He is 86 years old, has over 17 master’s cycling national championships to his name, and still rides and races his bike. He encouraged me to try bike racing, but I was too fixated on science, tennis and cowboys. After a stint in triathlon, I tried bike racing for training and was hooked. Within three months of learning to use clipless pedals, I was in Europe racing for the USA national team and signed a professional contract. Maybe I was always supsuposed to be a cyclist?

But, I am glad I was able to explore other sports and education along the way.

I was lucky to ride with my grandpa a few weeks ago and to realize that cycling is in my blood. Cycling teaches us to clarify goals and learn through the process of finding satisfaction in both success and failure. Humility can only be taught through experience and on the road to becoming better. Did I mention that I love riding my bike?


Well, that’s all for this weeks Mid-Week Report. Be sure to check back every Wednesday to see the latest news, views and products that have come our way. If you have any questions, comments or requests, let us know:

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