NTT PRO CYCLING SECURES LAST MINUTE FUNDING FROM NEW TITLE SPONSOR

At the end of the 2020 UCI calendar, the future of NTT Pro Cycling looked bleak. But thanks to last minute funding from a new title sponsor, “Africa’s Team”  will live on for at least another season under a new name, Team Qhubeka ASSOS.

Press release:

Douglas Ryder, the South African founder of NTT Pro Cycling, is thrilled to announce the next step in our team’s incredible journey, which sees us moving forward in partnership with the leader in performance cycling apparel, ASSOS of Switzerland, to create Team Qhubeka ASSOS.

Since founding the team, Ryder’s ultimate dream has been to use the profile and success the team has developed on cycling’s global stage to promote its purpose: changing lives through bicycles together with Qhubeka Charity.

This call to action has been keenly felt by our riders, staff, partners and fans across the world and seen our team raise funds for more than 30 000 bicycles for distribution to Qhubeka programs in South Africa.

From 2021, our team – which has formerly ridden as MTN, Team Dimension Data for Qhubeka and most recently NTT Pro Cycling – will be in the exciting position to further advance this movement by racing to raise awareness of the mobility challenges that occur throughout communities in Africa.

Team Principal Douglas Ryder said: “I am really happy to have gained the support of some incredible people and partners including ASSOS of Switzerland who have stepped in to be a headline sponsor. To be able to recreate the team as Team Qhubeka ASSOS talks to exactly what we continue to strive for, and that is to be a purpose-led, high-performance racing team. The last few weeks have been incredible seeing all the comments from fans in terms of how this team has connected with them in different ways. I am so happy we can continue to create hope and opportunity through our team and with Qhubeka Charity.

“I look forward to welcoming new partners to Team Qhubeka ASSOS as we plan and prepare for a new season in 2021 in a world that has been so heavily impacted by the pandemic. The bicycle continues to be a tool to change the lives of so many people for commuting, for sport, for health, for freedom and access. Our team has always been about much more than victories, but we do love to win.”

“I also want to pay a special tribute to our staff. Those in the sport know just how difficult it is, so to see the diligence, care and professionalism they’ve shown throughout gives me inspiration, every day. We truly are a family,” Ryder concluded.

RBA/AFP Photos: Bettini

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