PELOTON BUSINESS WOES CONTINUE

Long a talking point on weekend group rides, after seeing indoor cycling sensation Peloton soar in popularity and revenue during the height of the pandemic, many “outdoor” cyclists wondered aloud about the brand’s  prospects once people returned to outside activities…and if recent Bloomberg  headlines are any indication, they aren’t good…

“Peloton Interactive Inc. will embark on a sweeping overhaul that includes cutting nearly 800 jobs, raising prices for its Bike+ and Tread machines, and outsourcing functions such as equipment deliveries and customer service to outside companies.”

Read more about Peloton’s difficulties

 

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