The rumors are true. Felt Bicycles has joined the KTM family of two-wheeled-brands owned by European moto-conglomerate Pierer Mobility AG. Pierer plans to use Felt as a means to further their integration into the North American market with e-bikes and high-performance drop-bar bikes. We last tested Felt’s aero-optimized AR road bike and came away pleased with it’s built-in compliance, simple aesthetic and room for 28mm tires.
Pierer Mobility AG announced the acquisition and integration of Felt Bicycles. Founded in 1991 in California, USA, Felt Bicycles has an established reputation for producing high-performance, drop-bar road, triathlon, track, cyclocross, gravel, and adventure bikes. Always striving for innovation, during its 30-year history, Felt Bicycles has pioneered carbon fiber usage in bike design, set new standards in mountain bike suspension systems, and revolutionized aerodynamic development in the pursuit of the ultimate racing equipment. Felt bikes have been ridden to stage wins at Grand Tours, earned record-breaking triathlon world titles, Olympic gold medals, and world championships on various terrain.
Stefan Pierer, CEO said “The acquisition of Felt Bicycles fits perfectly with the overall strategy of Pierer E-Bikes – that of becoming a global player in the field of two-wheel mobility, with both electric and non-electric bikes, across all cycling categories. With Felt we are able to expand our bicycle portfolio and also strongly enter the North American market with an established, high-performance brand. The company is also heavily involved in competition, which brings an extra attraction for us.”
Pierer Mobility AG – the group behind motor-powered-two-wheeler brands like KTM, Husqvarna Motorcycles and GASGAS – established Pierer E-Bikes GmbH in 2019 with the focus to deliver innovation, advanced technology and leading design into the bicycle market. Pierer E-Bikes GmbH continues building a portfolio of premium bicycle brands, covering all categories, with Felt Bicycles now set to join Husqvarna E-Bicycles, GASGAS, and R Raymon.