QUICK-STEP UNVEILS 6-YEAR SPONSORSHIP DEAL
Deceuninck – Quick-Step announced the team has agreed a new six-year partnership with Quick-Step, the Euro laminate, wood and vinyl flooring brand. Quick-Step will support the team until 2027.
Quick-Step has been involved in cycling since 1999 and supporting the team since 2003, making it one of the most enduring partners in professional cycling. During this time the team has become one of the most successful and famous in the sport, taking over 800 victories including 99 Grand Tour stages and 20 Monuments, with wins in over 30 different countries, across 5 continents.
Patrick Lefevere was clearly delighted by the deal. “We are very happy to continue our partnership with Quick-Step, who have been at our side for over two decades now. It’s more than your usual sponsor extension; it’s proof that solid relationships exist in cycling, based on trust, mutual respect and shared values. This long-term agreement will allow us to continue striving to improve the quality of our sports performances, to focus on the future and aim remain among the best in the sport. I want to thank the President of Unilin Flooring Ruben Desmet and the entire Quick-Step family for the confidence they have shown to the team and we can’t wait to continue together this incredible journey”, said team CEO Patrick Lefevere.
“The Wolfpack’s leadership in the peloton is renowned, and its continuous strive for excellence is something that’s in our DNA as well. We strongly believe in cycling and the team. By entering a long-term commitment to provide stability, we are sure that the talent in the team will turn dreams into success”, Desmet concluded.