Rapha Sells Out to Walmart

RZC Investments, which is an investment branch of the Walmart family are set to purchase luxury cycling brand Rapha for  £200m this week. The investment branch has become the majority shareholder of Rapha. The deal is set to be announced soon by the grandsons of Sam Walton who is the founder of Walmart.

There has been a lot of recent talk of Rapha looking for a buyer since late last year when rumors began with Louis Vuitton possibly looking to buy the brand. The luxury fashion brand purchased a majority stake in Pinarello last year.

Rapha was founded in 2004 by Simon Mottram who was a branding consultant at the time and didn’t like the current cycling outfits which were popular at the time. Rapha has had a surge in growth in recent years with having 50 employees in 2013 to over 350 employees currently.

Is this the new clientele of Rapha?

For more potential new customers of Rapha you can look here at; People of Walmart.

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