Rebecca’s Private Idaho to Debut Labor Day Weekend

Big climbs and gravel roads, yup, RBA will be there.

America’s premier female endurance mountain biker is launching Rebecca’s Private Idaho, an event of her own invention to take place over Labor Day Weekend on September 1st, 2013. Rusch will play host to a lucky 400-500 riders on a fully-supported long (95 miles) or short (50 miles) gravel road ride into the beautiful Pioneer Mountains and Copper Basin. Rusch hopes to benefit three key cycling organizations with this ride: World Bicycle Relief, PeopleForBikes, and the Wood River Bicycle Coalition while also showcasing the Western hospitality and beautiful scenery of her hometown of Ketchum-Sun Valley, Idaho. Two routes will be offered, The Big Potato (95 miles) and The Small Fry (50 miles), and the ride format will borrow from the now-popular European gran fondo tradition. Rebecca’s Private Idaho will be unique however, taking riders on local dirt roads representative of Sun Valley, rather than the pavement many other events favor.

“Cycling is proving, time and again, to be a viable tool in driving the local economy, personal health, and social change,” says Rusch. “I’ve wanted to host a ride that not only does these things, but represents all that I’d want the world to know about the hometown that I love. Plus I think it’ll just be an awful lot of fun.”

Other weekend events taking place around Rebecca’s Private Idaho include live music, the famous big-hitch Wagon Days parade, VIP parties, post-ride barbeques, pancake breakfasts, and much, much more. For more information visit Rebecca’s Private Idaho.

Rebecca’s Private Idaho is the last stop of Rusch’s 2013 SRAM Gold Rusch Tour; a North-American events tour that encourages women of all ages and abilities to engage in cycling and the cycling community. To learn more about the SRAM Gold Rusch Tour, visit

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