SHIMANO PRESENTS “THE GRIND” VIDEO (AND IT’S NOT WHAT YOU THINK!)

Shimano has been on quite the tear this year pumping out a series of very non-Shimano-like videos that have sought to increase awareness and enthusiasm for cycling beyond focusing on 12-speed drivetrains.  The latest entry in that endeavor is “The Grind” which combines the the outdoor efforts of gravel racer Peter Stetina with the very urban endeavors of some bicycle lowriders. Huh?!

Kudos to Shimano for taking the initiative to expand everyone’s notions of what it means to be a “bike geek” !

 THE GRIND

 

Peter StetinaShimano . The Grindlowriders