Eddy Merckx Cycles announces its sponsorship of Lupus Racing Team, led by Chris Horner. Eddy Merckx Cycles is proud to announce it will be Lupus Racing Team’s bike supplier, with the athletes riding its venerable San Remo 76. This exceptional bike’s corner-railing geometry and power transfer capabilities are inspired by Eddy’s unbeaten record of seven Milan-San Remo victories.
“It is exciting to see Eddy Merckx Cycles return to sponsorship of a high potential, young team in the USA,” said Director of the Americas, Phillip Lucas. “The last time we as a company did this, we helped create a cultural heritage through 7-Eleven and Motorola, that fostered unparalleled worldwide racing success and great popularity in U.S. cycling. With none less than Chris Horner leading the Lupus Racing Team and investing in the next generation, we firmly believe we will now again, be playing a key role in America’s cycling future.”
The Lupus Racing Team enters its second year as a UCI Continental men’s team with 15 riders representing four countries. The team will be led by 2013 Vuelta a España champion Chris Horner (USA).
“It is an honor to have a partnership with Eddy Merckx Cycles. Our riders were introduced to the new San Remo 76 bikes at camp this week in Pine Mountain, Georgia, and are extremely pleased. The Merckx partnership gives our Lupus Racing Team the confidence we need to generate results in competition by having the highest quality equipment for our riders,” said Phil Cortes, Sports Director for the Lupus Racing Team.
About Lupus Racing Team The Lupus Racing Team is owned and operated by Cycle Culture, Inc., a 501(c)3 Georgia business with offices in Atlanta and New York. This is the fourth year Cycle Culture has operated a cycling team, and the second consecutive year the team will compete internationally as a UCI Continental squad. The Team partners with the Georgia Chapter of the Lupus Foundation of America to raise awareness and improve funding for an illness that affects 55,00 Georgians and 1.5 million Americans. Lupus is a chronic, autoimmune disease that can damage any part of the body, for which there is currently no known cure. Learn more about the Team, beneficiary and sponsors at LupusRacingTeam.com.
Eddy Merckx Cycles + Lupus Racing Team @EddyMerckxBike + @LupusRacingTeam @EddyMerckxCycles + @LupusRacingTeam Photo Credit Casey B. Gibson / cbgphoto.com