The Road Bike Action Show Podcast: Michael Marckx

We had the pleasure to sit down with Michael Marckx who is the brain child behind the Belgian Waffle Ride. Michael has a background in branding and marketing and we talk about how those talents have come across to his Belgian Waffle Ride which has seen growth every year for its interesting marketing and somewhat left-field approach. Besides talking about the BWR we go into detail with Michael’s path that lead him to this position which he is currently in today.

You can learn more about the Belgian Waffle Ride here or follow them on their social media platforms. Facebook & Instagram

Michael (MMX) has brought his branding and marketing skills over to cycling events.

The Road Bike Action Show is available on iTunes / Stitcher / SoundCloud

The start of the 2017 Belgian Waffle Ride.
The BWR is not for the faint of heart.
Phil Gaimon tried his hand at the BWR this year.
Jesse Anthony took the victory at the recent BWR.

Photos: Belgian Waffle Ride


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