Vitus is returning to the American market with an agressive direct-to-consumer strategy. The Legacy brand is best known for its bonded 979 frame that debuted in 1979 and proliferated in the ’80s under Sean Kelly. Vitus have since moved passed the days of bonded aluminum frames and have returned to the U.S. with a range of interesting road and gravel options starting at $2500.
Vitus, the nearly 100-year-old storied bicycling brand, today announced the opening of its United States operations and distribution center, headquartered in Salt Lake City, UT. US consumers can now purchase select models of Vitus’ mountain, road, gravel, youth, and e-bikes bikes through us.vitusbikes.com and have them shipped directly to their door.
“When I look at the Vitus line of bikes, I get giddy. Being able to offer this initial lineup directly to US riders is a tremendous opportunity,” said Brad Howell, US Brand Manager for Vitus Bikes. “From privateer racers to weekend enthusiasts, Vitus offers something for everyone in the worlds of road, mountain, and gravel riding; we even have a killer kids’ line. If riding bikes fills your cup and spreads a smile across your face, then Vitus is for you!”
Vitus bikes have long been available in Europe and loved by riders of all abilities and disciplines. During the 1970s, Vitus manufactured high-end steel race frames and into the 1990s, played a pivotal role in pioneering aluminum and carbon fiber frames. While proud of this heritage, the current-day team of Vitus engineers, designers, product managers, marketers, and athletes are driven by one goal: to make the best bikes for all kinds of riders.
Because of Vitus’ direct-to-consumer model, the brand offers riders high-quality bikes at prices that won’t break the bank. Instead of relying on third-party resellers, Vitus’ Salt Lake City-based team of quality care representatives and expert mechanics oversee every aspect of a bike’s assembly and quality control before shipping to consumers. Bikes are pulled from a US-specific inventory in Salt Lake City and arrive to riders in fully recyclable cardboard boxes with zero-waste packaging. Vitus also offers a 30-day ride guarantee and a US-based team of customer care representatives are at the ready for any questions riders may have before, during, and after their purchase.
While additional models and model specs will make their way online throughout 2023, Vitus will start by offering a handful of its most popular models in the following disciplines.
● Vitesse EVO CRS eTap AXS | $4599
Details: SL UD Carbon aero frame and fork with integrated seat clamp, SRAM Force eTap AXS HRD groupset, Reynolds AR29 DB Carbon wheelset.
● ZX-1 EVO CR eTap AXS | $3799
Details: SL UD Carbon aero frame and fork with integrated seat clamp, full internal cable routing, SRAM Rival eTap AXS HRD groupset, Prime Attaquer Disc Road wheelset.
● Substance CRX 1 HT | $3199
Details: SRAM Rival 1x groupset, RockShox Rudy XPLR suspension fork, Brand-X dropper seat post, Prime Kanza 650b aluminum disc wheelset and Maxxis tires.
● Substance CRS 2 | $2499
Details: Shimano GRX 2×11 Speed groupset, WTB 700c aluminum disc wheelset, Maxxis Receptor EXO 700 x 40c tire.