Winter Press Camp Review, Pt. 1

By: Zap

Even in the midst of another gripping SoCal Winter (a frigid mid-60s with clear blue skies), bike journos bravely gathered at the Westlake Inn for another chapter of the Winter Press Camp where a handful-plus of bike brands have some of their latest offering on display.

RIDLEY

Like many other the top Euro brands, Ridley has realized that there’s a good market for trickle-down bike technology and to that list we can now add their new Noah. The bike uses the same mold as the Noah SL race bike, but with a different carbon lay-up, loses the unique Split fork, and with the help of a lower-line parts spec is able to hit three price points, all under $4800.


The seat tube is sculpted out  to ensure as aero a fit as possible for the 25mm tire. The Noah can be had with a choice of either a Shimano 105, Ultegra, or Ultegra Di2 drivetrains.  www.ridley.com

ALE

For the second year Ale Cycling was on hand to display their growing line of performance cut race wear.  Ale Cycling was fully represented not only with the new gear they had on display, but also on the local Serious Cycling team that showed up to lead the road ride.

All made in Italy, Ale’s gear is pretty straightforward, but they have enjoyed good growth due to both their great prices and (really) bold colors and designs.  www.alecycling.com

ABUS LOCKS


Abus has been in the security game for almost 100 years and to celebrate they created a special version of their top-selling bike lock – the Bordo Centium is packaged in a gorgeous wood box that, like the locks, are made in Germany. www.abuslocks.com

DMT
There have been various incarnations of DMT shoes over the years, but the Italian brand is now making a renewed push into the American market. The range is priced from $125 to the top-end $340 R1 (neon green) with dual Boa constrictors. The R1 has a unique carbon sole that doubles as the shoe’s arch and is available in a trip of neon colors. www.dmtcycling.com

The Westlake Inn provided the perfect environment for learning about new bikes – and then going out and riding them.

 

It was cool to have former TT National Champion David Zabriske and his merry band of Jail Bird teammates join the group ride.

 

 

 

 

 

 

 

 

 

 

ridleyGiordanaWestlake VillageDMTPress CampAle Cyclingabus