Zipp Updates Firecrest Wheels: New Hubs, Lower Prices

In addition to unveiling its long-awaited Red eTap electronic wireless road groupset this week, SRAM released information about the latest products from its Zipp brand of wheels. Highlights include updated hubs and all-new prices. Here’s the official press release from Zipp…

Zipp’s Firecrest wheel lineup and its specialty 202 Tubular climbing wheelset revolutionized what’s possible with high- performance carbon wheels. Purpose built for every cycling situation, these wheels have been ridden to victory in the world’s greatest races. They’ve also helped cyclists across the globe break barriers and discover the joy (and science)
of speed.

Now Firecrest is reborn. Think high speed, low maintenance. The same great Firecrest rim, with its unmatched aerodynamic efficiency and crosswind stability, is now laced to the new maintenance-free 77/177 hubset. This improvement is being made to the entire rim-brake Firecrest lineup – from 202, 303, 404 and 808 Firecrest models – as well as the 202 Tubular. The addition of the 77/177 hubset raises Firecrest to a whole new level: Best-in-class durability and improved bearing protection with no pre-load adjustment needed. Zipp’s exclusive resin for Firecrest is based on materials used in motorsports braking systems to effectively tolerate incredible spikes in heat caused by braking. The result: No heat related failures for Firecrest Carbon Clinchers.

REBORN WITH 77/177

  • Laced into the 202 Tubular; 202 Firecrest Carbon Clincher; 303 Firecrest Tubular and Carbon Clincher; 404 Firecrest Tubular and Carbon Clincher; 404 (650c) Firecrest Carbon Clincher, and 808 Firecrest Tubular and Carbon Clincher.
  • Includes newly designed quick-release skewers with a wider more ergonomic handle to provide more leverage for opening and closing. When closed, lever contours neatly with the frame.
  • Optimized flange geometry and spoke hole attachment pattern with Sapim® CX Sprint spokes (CX-Ray for 202 Tubular) to optimize torsional and lateral stiffness without sacrificing weight or robustness.
  • New robust hub shape with distinctive graphics.
  • 17mm axle.
  • For those looking for a wider gear range, or tackling especially extreme terrain, a XD driver body for 177 is sold separately and easily installed to allow for more cassette options including a 10-42. The hubset is designed to swap driver bodies without re-dishing wheel.

Firecrest rim technology’s revolutionary potential was discovered in 2010 when Zipp set out to offer its first Carbon Clincher wheel. Soon Firecrest revolutionized how we thought about wheel aerodynamics and interactions – considering airflow over the front and back of the wheel vs. just front-to-back airflow. Our proprietary Firecrest rim rewrote the fundamentals of wheel making, resulting in improved aerodynamics, braking performance, ride quality, wheel strength, and stability in even the strongest of crosswinds. It remains the benchmark:

Speed: Firecrest technology, with rims that maintain
a near- constant width almost all the way to the spoke bed, is the first aero profile that effectively controls airflow around the back half of the wheel.

Stability: Firecrest wheels offer stable, predictable handling at every
 wind angle 
by moving 
the center of pressure – the
focal point of side forces on the rim – to its optimal location near the steering axis.

Strength: A wider rim and
proprietary resin system
and manufacturing process
increases lateral stiffness for
sprinting and cornering yet offers greater vertical compliance for more control, comfort, and durability on rough surfaces.

And here’s a look at the latest versions of Zipp Firecrest wheels, including pricing information…

Zipp 202 Tubular - side front wht

Zipp 202 Tubular
• Weight: 1180g per wheelset
• Wheel depth: 32mm
• Max. width: 22.6mm
• Spoke count (front): 18 (rear): 24
• Hubs: 77/177
• Sapim® CX-Ray® spokes
MSRP: $ 2,000
Retail Availability: September 2015

Zipp 202 Firecrest CCL - side front blk

Zipp 202 Firecrest
Carbon Clincher
• Weight: 1450g per wheelset
• Wheel depth: 32mm
• Max. width: 25.4mm
• Spoke count (front): 18 (rear): 24
• Hubs: 77/177
• Sapim® CX-Sprint® spokes
MSRP: $ 2,100
Retail Availability: September 2015

Zipp 303 Firecrest CCL - side front wht

Zipp 303 Firecrest
Carbon Clincher / Tubular
• Weight: 1625g per wheelset (Carbon Clincher) 1390g per wheelset (Tubular)
• Wheel depth: 45mm
• Max. width: 28.5mm
• Spoke count (front): 18 (rear): 24
• Hubs: 77/177
• Sapim® CX-Sprint® spokes
MSRP: $ 2,100 (Carbon Clincher); $ 2,000 (Tubular)
Retail Availability: September 2015

Zipp 404 Firecrest CCL - side front wht

Zipp 404 Firecrest
Carbon Clincher / Tubular
• Weight: 1690g per wheelset (Carbon Clincher) 1505g per wheelset (Tubular)
• Wheel depth: 58mm
• Max. width: 26.5mm
• Spoke count (front): 18 (rear): 24
• Hubs: 77/177
• Sapim® CX-Sprint® spokes
MSRP: $ 2,100 (Carbon Clincher); $ 2,000 (Tubular)
Retail Availability: September 2015

Zipp 808 Firecrest CCL - side front wht

Zipp 808 Firecrest
Carbon Clincher / Tubular
• Weight: 1885g per wheelset (Carbon Clincher) 1700g per wheelset (Tubular)
• Wheel depth: 82mm
• Max. width: 27.5mm
• Spoke count (front): 18 (rear): 24
• Hubs: 77/177
• Sapim® CX-Sprint® spokes
MSRP: $ 2,400 (Carbon Clincher); $ 2,300 (Tubular)
Retail Availability: September 2015

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